This is me, this is yogahood.


Jessica Iturralde

Founder of Yogahood, LLC

Christian, Mom, Wife, Daughter, RYT500, Event Producer

About Jessica

With a background in large-scale corporate event planning, Jessica has firsthand experience of the toll a high-stress and demanding life can take on physical and mental wellbeing. It was her own journey seeking solutions for imbalance that led Jessica to pause and reassess the unhealthy pace of life she was living.

Jessica has been producing high-scale events since 2025, spanning the professional beauty industry and wellness sectors. Yogahood brings her passion together, and it's truly a blessing to create mini sanctuaries for others to experience moments of peace.

Dedicating herself to yoga for seven years, Jessica delved into understanding the interconnectedness of the body and sought physical relief. While stress levels lowered, she still felt something missing. In 2023, Jessica recommitted her life to follow Jesus, experiencing a profound freedom unlike anything she had felt before. She has found a balance of exploring wellness rooted in taking a pause, finding stillness, nurturing the body, and letting go.

A mother of three, Jessica and her husband share a love for family travel, with National Parks being their happy place. They enjoy hiking, camping, and immersing themselves in the outdoors whenever possible. You'll also find Jessica passionately cheering on her Alma Mater, Florida State University.